Too much text on blogs can get a little boring at times. So I’ve selected two infographics from Hubspot.com that I’d like to share with you.
The Evolution of the Mobile Phone
Using Andriod
Take a look at other infographics here but not all are applicable to the consumer market in your country.
Reference:
http://blog.hubspot.com/blog/tabid/6307/bid/25688/7-Awesome-New-Mobile-Marketing-Infographics.aspx
Posted by Bernita
Direct Marketing Association has released figures on digital advertising spending for year 2012 forecasting that it will hit $35.4 billion. This is an increase from 2011, which is expected to be $31.3 billion. Social networking spend is also enjoying an increase as well. It is currently $2.5 billion and is forecast to reach $3 billion in 2012. Search is forecast to reach $14 billion and display channels to reach $8.5 billion. Direct Marketing Association credits the biggest growth in spending to mobile, citing an annual growth rate of over 50% year over year (YoY) and 2012 will see it rise 39% YoY.
Reference
http://www.bizreport.com/2011/10/dma-mobile-to-lead-digital-spending.html
Posted by Bernita
If you’re thinking of developing games for your brand or placing your ads in existing games, you might be interested in knowing how popular mobile games are on the different platforms so that you can plan better.
Prosper Mobile Insights did this mobile survey with smartphone and tablet users between 22 June to 27 June this year. The respondents were averagely 39 years old. They wanted to find out how are these users using their smartphones or tablets to replace the other devices used for their lifestyles.
We will be publishing a new edition of Guide to Mobile Marketing in a few months' time. Click here to have it mailed to you.
