The contributors for this blog are InCent staff with a unique perspective of the mobile advertising world. We have tried to have a good mix from our different offices and people with different tasks so as to shed light on mobile advertising from all angles. Lets get to know them a bit more shall we:

Cato Gullichsen

As co-founder and CEO of InCent, Cato is an inspiring entrepreneur and pioneer in the mobile space. He has been one of the main speakers at events in Malaysia, Thailand, Singapore and Norway. He also co-wrote the book “Introduction to Mobile Marketing 2009″ along with InCent staff. With a law degree and unique perspective from a high growth startup and industry, Cato is a sought-after commentator in both online and print media on topics way beyond mobile marketing. In this blog, he will share with you unique insights as the CEO of a fast growing startup in the forefront of the mobile marketing race.

Articles:
Marketing magazine (Asia)
Business Times (Singapore)

 Follow Cato on Twitter or LinkedIn

Bernita Pang
As the key account manager for prominent clients as DHL, Isetan, Ericsson amongst many others, Bernita works closely with them in planning and executing campaigns. With an understanding what works for different mobile marketing campaigns, Bernita contributes her knowledge to the Mobile Marketing Guidebook 2009 as the co-author. Bernita led the mobile side of the team in working together with the advertising agency to execute a marketing campaign for DHL Express that won an award for Innovation at the Internationalist Awards. Bernita will be sharing with us firsthand information on what Singapore companies are doing to improve their customer communication with mobile marketing.

 Follow Bernita on Twitter or LinkedIn